Experience virtual reality, try out 3D printing, or fly a drone. At #Digital Republic, mobilcom-debitel showcases its new positioning as a digital lifestyle provider in a 2-week pop-up store. Preussisch Portugal created the spacial concept, furnishing system and graphic content.
During the day visitors can test new technical features, prototypes and digital services at the pop-up store. At night #Digital Republic becomes a venue for special events, hosting concerts, speakers, start-up competitions and Tech Forums.
Shop and furnishing concept are deliberately flexibly designed – all parts can be built up and removed in a short period of time. As a consequence the pop-up store can easily adapt to changing locations. The furniture can also be modified to stage varying themes and products. The choice of materials and colours reflect the brand while also creating a contemporary urban atmosphere.