Sport-Thieme
Unique Office Branding
A unique office branding for the German mail-order dealer Sport-Thieme helps to convey brand values: Sport-Thieme is one of the leading mail-order dealers for sports and health-care institutions. Following a strategic repositioning of the company, the task at Preussisch Portugal was to visualise the brand’s visions and values for employees and visitors at the new headquarters in Grasleben.
The core of the new office design concept is the combination of the Sport-Thieme brand values with outlined figures of athletes and genuine sports equipment. A new, unique typeface along with the red and blue brand colours are implemented consistently within the building.
The best-known Sport-Thieme products are combined with sports illustrations and are displayed on different floors of the building. A signage system provides orientation for employees and visitors alike.
