Parador
Modular Shop System
The German flooring brand Parador is known for its authenticity and innovative aspiration. The new modular shop system developed by Preussisch Portugal reflects these values, giving the brand a contemporary, unique appearance in retail spaces. Similar to a record store, the square-sized product samples are presented on minimalistic and premium shop modules.
The new shop system offers many advantages for retailing: a modular design and flexible equipment make sure that the product presentation can be customised to serve individual needs. The system makes it easy to provide a fitting solution for any kind of retail space – ranging from a 10 m² shop-in-shop to a 120 m² studio.
Another key feature is a digital service point, an interactive tool that supports the sales process. By placing product samples with integrated RFID tags on a sensor surface, the product will be visualised immediately in a sample space on a nearby tablet. Product comparisons, quantity calculation and sample ordering are also possible. This way the advantages of online and offline presentation are combined to create a unique customer experience.
(Digital concept: demodern)
The system consists of more than 40 different modules, making it easy to provide an individual solution for each partner. The lightweight construction simplifies shipping and guarantees fast and easy on-site assembly for retailers.
Preussisch Portugal also created a complete consulting package to support the Parador sales team. It contains a price list, a 360° spatial simulation tool, a microsite and an animated film explaining the new shop system.