Parador
Trade Fair Stands
Preussisch Portugal has created various trade fair stands for flooring manufacturer Parador at domestic as well as international trade shows. The visual concept of each trade fair stand is suitable for a particular target group, depending on the trade fair's profile.
The trade fair stand at Valencia's Materialia shows a wide range of flooring designs (laminate and vinyl flooring). At a digital service point, each flooring sample can be visualised immediately in a sample space on a nearby tablet. The flooring's key features "Water Resistance" and "Scratch Resistance" are clearly illustrated on big displays.
“Branchentag Holz” in Cologne is an event for theGerman lumber trade and and wood industry that takes place each year. The focus is on an exchange between people in the trade and the presentation of new products. Preussisch Portugal developed a trade fair stand involving a roughly 100 m² area. The trade show design references the characteristic shapes of the Parador brand elements, creating a unique brand appearance.
