Store Concept 2.0
Preussisch Portugal developed a new, modular store concept for the sports betting provider Tipico. The concept is unique in the field of business and and lets customers experience live sports events even better together. Colors, shapes and lighting create an atmosphere like in a soccer stadium. Typical materials such as concrete, grid structures and a wooden sports floor additionally reinforce the sports look.
The new store concept divides the store area into different zones. Bets can be placed quickly in the fast lane close to the entrance of the store. In the event area, sports events can be watched in larger groups. The chill-and-fill area is a more protected, relaxed area for a longer stay in comfortable seating. The modular design of all elements enables a custom-fit solution for a wide variety of store areas.
A brand-specific look and brand protection have been important aspects for the creation of the new store concept. The figurative mark of the logo is used frequently, e.g. as a relief in the concrete wall panels or as a die cut structure of the metallic room dividers. This store reflects the claims of the market leader in sports betting Germany.